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Shanghai, April 20, 2009 - Mercedes-Benz is set to fascinate Chinese audiences with a double breakthrough - a record-high of new model premieres along with an impressive lineup of 35 models - at the 13th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2009). The Shanghai Auto Show has become the largest auto show for Mercedes-Benz globally, and only comparable to Frankfurt Motor Show. Mercedes-Benz's presentation comprises four world premieres, five Asia premieres and four first time debuts for China, along with a fleet of fascinating cars well presenting all brands from Mercedes family, namely Mercedes-Benz, Maybach, smart and Mercedes-AMG.
Among Mercedes-Benz's world debuts are its four new S-Class models, including
S 400 HYBRID, the first hybrid car equipped with a lithium-ion battery, defining the benchmark for low-emission luxury saloons. Another highlight is the all-new
E-Class, unveiled for the first time in Asia, and available for order by Chinese customers throughout the event ahead of its launch in the China market in the second half of this year. All in all, Mercedes-Benz's spectacular show offerings - from first-class products, eco-friendly innovations and safety technologies to fascinating design and superb performance - perfectly exemplify its long-term commitment to the China market and bring to life its theme of "Confidence, Fascination and Responsibility".
The theme also represents Mercedes-Benz's full understanding of customer demand, which has in turn led to increased sales. According to the latest data, Mercedes-Benz maintained its leadership in the luxury segment, delivering 5,100 units and a 50 percent increase in March alone, tallying 11,000 units in the first quarter with a year-on-year increase of 30 percent in Mainland China. |
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